There are various speculations for setting the clock to ten past ten:
- Clock and watch makers normally put their logo under the number 12. So placing the hands of the clock to 10 and 2, helps to frame and show the logo.
- Astrologers predicted that American President Mr. Abraham Lincon would die at the time of 10.15AM. So, entire Americans stopped their watches at 10.12AM 37sec in american clock tower.
- 10:10 makes a resemblance to a smiley face and a "V" for victory.
- Clocks set on 10:10 time looks more symmetrical, therefore it is better for advertisement.
- In second world war American dropped their atom bomb on Hiroshima & Nagasaki . The first bomb was dropped at 10:10 AM. In remembrance of all the victims, all unused clocks or the clocks which are presented in show-cases have the same time of 10:10.